Wasseem, a seasoned Producer and Director, brings over two decades of dedication and expertise to the realm of content production, establishing himself as a pivotal creative influence. In 2009, he founded SWERVE content, a premier, award-winning content production company based in Dubai. Under his leadership, SWERVE has developed groundbreaking projects for major networks such as BBC, MTV, MBC, and National Geographic, and has produced high-quality content for prominent brands including Ford, Barbican, Pepsi, Aquafina, Doritos, Nissan, PlayStation, and the Public Investment Fund of Saudi Arabia, among others.

His work spans a variety of production budgets that are celebrated for their disruptive, innovative, and authentic qualities that resonate deeply with audiences.

Of Lebanese origin, Wasseem was raised and educated in London and seamlessly blends his diverse cultural perspectives. His unique approach combines the vibrancy and depth of Arab culture with a modern Western sensibility, resulting in programming that is both dynamic and premium, while still true to its roots.

In addition to his production endeavors, Wasseem offers his expertise as a consultant on production strategies and efficiencies for global FMCG brands like Reckitt, managing substantial production budgets of over $10 million across regions including the Middle East, Africa, Asia, and Australia.

Embracing his creative ethos, Wasseem is now venturing into the film industry, aiming to apply his storytelling prowess, knowledge, and passion on a new platform with the establishment of DFRNT ENTERTAINMENT. This move signifies his commitment to expanding his creative horizons and continuing to influence the content landscape with innovative and impactful storytelling.